Mountain View
Analytics

Dashboards a communications team could use for news, events and career pages.

A new website meant a fresh start for measurement. I worked with the developers to add tracking, then built dashboards around the content the team publishes.

Tell me what you're working onSee what it showed
Client
A workforce development initiative
Service
Reporting and analysis
Systems
GA4, Google Tag Manager, Data Studio
When
August to October 2026

Three dashboards, one for each content area

Built in Data Studio around the questions the communications team asks about each part of the site.

  • Career resources

    • How people use the career resource pages

  • News and blog

    • Activity from the custom news and blog events

  • Events

    • Sessions, users and engagement time
    • Traffic sources
    • Clicks out to Zoom registration

    Any new page under /events/ is included automatically

Check in the review

4 clicks in GA4, 4 in the dashboard. The dashboard matched the source for the events shown.

Matches

The question

The team publishes news, blog posts, career resources and event pages. They wanted to see what people read and which events drew interest, without opening GA4.

What I did

  1. Worked with the development partner to add Google Tag Manager and GA4 to most of the site.
  2. Added custom events for news and blog activity.
  3. Built three Data Studio dashboards, for career resources, news and events.
  4. Set up the events dashboard to include any page under /events/ automatically, so new events appear without anyone editing the report.
  5. Walked the team through the dashboards, checked them against GA4 and made the changes they asked for.

What it showed, and what stayed open

What it showed

  • Three dashboards delivered and updated after review.
  • In the review, click counts in the dashboard matched GA4.
  • New event pages show up in the report without anyone touching it.

What stayed open

  • A click out to a registration page shows interest. It isn’t a completed registration.
  • Registration forms embedded on the site weren’t tracked yet.
  • A combined communications dashboard was discussed as a next request.
A rocky creek running through yellow autumn shrubs and pines toward distant peaks.

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