Mountain View
Analytics

INDEPENDENT DIGITAL MARKETING ANALYTICS

EXPERIENCE SINCE 2007

Find your
signal.

Measurement you can trust. Reporting you can use.

I'm an independent digital marketing analytics consultant. I help marketing teams and agencies plan measurement, implement and repair GA4 and Google Tag Manager tracking, and make reporting useful. Work directly with me on a project or through ongoing support.

Contact Clark Explore services
Try a different perspective ↓
Golden light and clouds reflected in a still pool between rocky mountain slopes.
A mountain sky reflected in still water. From my camera roll.

FROM THE PEOPLE I WORK WITH

“From the start, Clark became a core part of my marketing team.”

Mia Stevens CMO, Donna Salyer’s Fabulous-Furs
More from clients and partners

TEAMS AND BRANDS I’VE WORKED WITH

Marketing teams

Get hands-on help with tracking, reporting, and the questions your team needs to answer.

For marketing teams

Agencies

Bring experienced analytics support into your client work, from planning and implementation to reporting and ongoing analysis.

For agencies

WHERE WE START

Where does your
team need help?

Reporting and analysis

Make the report useful.

Build a reporting view that explains what changed, what the numbers mean, and what deserves attention.

Explore reporting
Analytics audits

Get to the bottom of it.

Investigate questionable tracking and conflicting numbers. Leave with documented findings and priorities for the next step.

Explore audits

Need help putting the plan into practice?

I also implement and repair GA4 and GTM tracking, build reporting, and provide ongoing analytics support.

Explore tracking implementation and repair

PLATFORMS I SUPPORT

  • Google Analytics
  • Google Tag Manager
  • Data Studio
  • BigQuery
  • Meta Ads
  • Google Ads
  • TikTok
  • Pinterest Ads
  • Reddit
  • HubSpot
  • Shopify
  • WordPress
  • ChatGPT
  • Kajabi

Use either arrow to browse the platforms and stop automatic movement.

A DIFFERENT PERSPECTIVE

Busy isn’t
the same
as better.

Traffic is rising. Good news? It depends on what the people arriving actually do.

A useful report puts the outcome beside the activity. Try switching the view.

See how the report gets built →
THE PERSPECTIVE SWITCHIllustrative data

More visits. Fewer qualified leads.

Indexed trends. January = 100 for each series.

Illustrative indexed traffic and qualified lead trendsJanuary equals 100 for each series. By June, website visits reach index 220 and qualified leads fall to 50. This compares relative change, not the number of visits with the number of leads. Example data, not client results.0100200JANFEBMARAPRMAYJUN
Website visitsQualified leads

Traffic is rising, but qualified leads are falling. The report gives us a question to investigate, rather than an answer to celebrate.

View illustrative data
Relative change, with January indexed to 100
MonthVisits indexLeads index
Jan100100
Feb120115
Mar14596
Apr17078
May18562
Jun22050
YOUR ANALYTICS PARTNER
Clark, the consultant behind Mountain View Analytics

Clark

Work directly with me.
Experience since 2007.

WORK DIRECTLY WITH ME

Hi. I’m Clark.
Let’s make this useful.

You talk through the question with me. I work through the relevant tracking and reporting, make agreed changes, and explain what the results mean for your team.

A little about working together See how the work connects Browse field guides

Where could your team use analytics help?

Tell me about the question, project, or ongoing support you have in mind.

Contact Clark