1. Understand the need
We discuss what your team needs to accomplish, the systems involved, and the people responsible for making changes.
MVA / HOW I WORK
Clear scope. Direct collaboration. Useful next steps.
You work directly with me to define the question, carry out the agreed work, and understand what comes next.
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WHERE I MEET YOU
Your analytics journey.
Your starting point.
You can enter at any point. This shows how the work connects; it is not a required sequence or an all-inclusive package.
Plan the measurement
Strategic Measurement Planning
Agree on outcomes, definitions, and measurement priorities.
Implement & check
Measurement & validation
Connect agreed definitions to GA4 and GTM tracking.
Report & interpret
A usable view of performance
Build reporting and analysis around the decision.
Keep the context
Ongoing analytics support
Keep tracking, reporting, and new questions connected.
YOU CAN START HERE
Start here when the team needs shared definitions or a plan for a new website, journey, or reporting need.
Start here when the team needs shared definitions or a plan for a new website, journey, or reporting need.
Start here when tracking needs to be reviewed or repaired. An audit can establish what is happening before changes are scoped.
Start here when you already have data but need a clearer report, an explanation of performance, or a closer look at a disagreement.
Start here when your team needs continued specialist involvement rather than one finished deliverable.
2. Agree on the work
We define deliverables, scope, responsibilities, and timing. For ongoing support, we also agree on priorities, availability, and how work is requested and reviewed.
3. Do the work together
I investigate, implement, or build reporting as agreed in the scope. I coordinate with your team and developers, explain findings, and make remaining uncertainty visible.
4. Review the result
We walk through the work, document what matters, and clarify any follow-up actions. When changes affect measurement, we agree on how they will be validated.
When discovery helps
Some projects can be scoped from an initial conversation and the information already available. Others involve inherited setups or unresolved questions that need investigation before implementation can be quoted responsibly.
In those cases, I may propose a paid discovery phase. Its deliverables are agreed in advance and can include a review of the existing setup, material unknowns and constraints, and a defined scope for the next stage.
Discovery is a separate engagement when needed. It is not a required first step for every project.
Where could your team use analytics help?
Tell me about the question, project, or ongoing support you have in mind.