Mountain View
Analytics

MVA / SERVICES

Analytics help, with a clear starting point.

Get help with a defined project or bring in ongoing specialist support. We’ll agree on the work, deliverables, and responsibilities before the engagement begins.

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Low clouds wrapping lush green mountain ridgelines above dense ferns.
Clouds settling over green ridgelines. From my camera roll.

STRATEGIC MEASUREMENT PLANNING

Start with the question.

A planning session brings the decisions, measurement, and next steps into one conversation. Together we define the outcomes, supporting measures, journeys, and people responsible for the work.

  1. Business questions

    What does your team need to decide?

  2. Agreed measures

    Which outcomes and definitions will answer it?

  3. Implementation and reporting priorities

    What needs to be built, checked, or explained next?

You receive agreed metric definitions and a measurement plan or brief, with priorities and ownership. Implementation, an audit, reporting, or ongoing support can follow when needed.

Discuss a measurement plan See the analytics journey

Measurement planning

For teams that need agreement on what success means and how to measure it.

What you receive: Agreed outcomes, metric definitions, measurement priorities, and a plan for the implementation or reporting work ahead.

Useful before a new website or journey, when teams disagree about metrics, or when reporting needs a clearer purpose.

Analytics audits

For teams that need to understand questionable tracking, conflicting reports, or an inherited setup.

What you receive: A summary of what was reviewed, findings with supporting evidence, priorities, and recommendations for remediation and validation.

Explore analytics audits

Tracking implementation and repair

For teams that need GA4 or GTM tracking implemented, corrected, or checked after a change.

What you receive: The agreed tracking changes or implementation requirements, documentation, and validation of the journeys in scope.

We agree on which changes I make and which require your developers or other partners. If the underlying problem is unclear, an investigation may come first.

Explore tracking implementation and repair

Reporting and analysis

For teams that need a useful dashboard, an explanation of performance, or help reconciling reports.

What you receive: The agreed reporting view or analysis, documented metrics, relevant findings, and a practical handoff.

Explore reporting and analysis

Ongoing analytics support

For marketing teams and agencies that need continuing specialist involvement across measurement and reporting.

Support can include tracking updates, dashboard maintenance, performance analysis, and coordination with your team or developers.

We agree on priorities, scope, availability, and how work is requested and reviewed. You can begin with ongoing support if the need is already clear. An audit or a separate discovery phase is useful when there are questions we need to resolve before agreeing on the work.

Discuss ongoing support

How we choose the starting point

We begin with a conversation about the need and the systems involved. If the work is clear, I’ll propose a scope. When important unknowns need investigation first, I may recommend a separate paid discovery phase.

See how I work

Where could your team use analytics help?

Tell me about the question, project, or ongoing support you have in mind.

Contact Clark