Meta flagged your account as health-related. What does that mean for tracking?
Meta limits the data some health and wellness advertisers can share and optimize on, from URL details up to purchase and lead events.
The short answer
Since 2025, Meta has been sorting websites and apps into categories and restricting the data it accepts from ones it considers health-related. The category can catch businesses that don't think of themselves as healthcare, such as supplements, fitness and wellness brands. The restrictions come in levels, so the first step is finding out which one applies to you.
On this page
The levels, in general terms
- Some accounts lose custom parameters and the parts of URLs after the domain. Audiences built on URL rules can shrink or stop, and some matching and reporting become limited.
- Some accounts can no longer optimize toward lower-funnel standard events, such as purchases or add to cart.
- The strictest level blocks using website and app data for optimization at all.
Meta applies these by account and data source, and the details change, so check your own account instead of relying on a general list.
How to see what applies to you
- In Meta Events Manager, open your pixel or dataset and check its settings for any restriction notices.
- Check the diagnostics tab for flagged data.
- Note which events and parameters are still accepted.
What still works and what to review
- Upper-funnel events usually keep working.
- Review which pages the pixel runs on. Pages about specific conditions, or account and patient areas, are the riskiest.
- Review event and parameter names so they don't describe a health condition.
- Expect Meta's reporting to differ more from GA4 than before, because Meta sees less.
I handle the technical setup; your organization makes its legal and policy decisions, with counsel as appropriate.
